SI

The SI brand of Two Hearts representing the customer satisfaction management of Samchully is derived from the Roman character "S," which stands for satisfaction, speed, service, and safety, and "C" from customer.

The concept is based on the alias of employees in direct contact with customers, representing the idea of "Heart is Energy." The word "Hearty" means "lovely," "kind," and "from the heart"; it is also a combination of "Heart" and "Genie" from the tale of "A Thousand and One Nights."

The warm and comforting idea of “You are always in my heart” has been visualized, emphasizing the Samchully spirit toward customers.